This training was especially designed for the hoteliers who were from multiple established chain and local properties from all over Bangladesh. It gave the participants an overview of the digital marketing landscape including today’s essential disciplines and how to assess what’s right for their strategy and where they need further in-depth learning. The course helped create sense of online digital marketing by examining online processes and technologies used by marketers and consumers in current time. The aim of the course was to educate attendees with the knowledge, recommended tools and techniques to build a digital strategy for their business.
The honorable key resource person, Mr. Brinley Waddell has 30 years of experience in the Hospitality and Tourism Industry including senior managerial positions with major International Airlines and online hospitality global service providers. Based in Asia since 2000 (Hong Kong) and Bangkok since 2002 he has managed major clients throughout Asia including Marco Polo Hotels, Rydges Australia, Fraser Hospitality and Dusit Group to name a few. Co-Founder of Travelsolutions Pte., Ltd. that was sold to Cairnhill Group in 2005. An entrepreneur, Brinley has successfully negotiated service agreements with leading hotel groups and suppliers and is considered by many to be highly knowledgeable on distribution and online booking systems, social media and CRM having been actively involved with several leading global systems as they have evolved over the past decade. Brinley has been a major contributor to leading Industry Associations and has sat on Hotel Electronic Network Association APAC Committee (HEDNA) and currently serves as International Councilor for Skal International Thailand.
After the successful completion of the training the participants gained thorough knowledge on Search Engine Marketing and Paid Search, Display and Interactive Media, Social Media – video, viral outreach, online PR, Affiliate marketing, Mobile Conversion, Content Management & Web Design, Email Marketing, Social Media, Analysis, Data, tracking and measurement and more.
PATA Bangladesh Chapter & Dhaka Regency Hotel & Resort arranged a certificate ceremony for all the participants at the end of the last day of training. The partakers have been honored to receive the certificates directly from Mr. Brinley Waddell and Executive Director and Chairman Shahid Hamid FIH along with other Board Members of Dhaka Regency Hotel & Resort and PATA Bangladesh Chapter.