The PATA New Tourism Frontiers Forum (NTFF) gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
WHY NTFF? Tourism is one of the most powerful tools for economic growth and social development. The most interesting and unique attractions – including indigenous culture, wildlife and natural landscapes – are nearly always located in areas where access is difficult and poverty is often the greatest. The challenge is to evolve those assets into attractive, marketable tourism products that maximise social and economic benefits while minimising any negative impacts. Aligning with the advocacy theme of tourism dispersal the Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world. The format is collaborative yet informative, delivered through a two-day programme consisting of a one-day conference, networking events and a day of on-ground activities known as the Technical Tour and Tourism Marketing Treasure Hunt.
NTFF2016: DESIGNING A SUSTAINABLE TOURISM BRAND Generously hosted by the Bangladesh Tourism Board under the supervision of the Ministry of Civil Aviation and Tourism, the People’s Republic of Bangladesh, NTFF 2016 takes place from November 23-25, 2016 in Cox’s Bazar, Bangladesh.
Under the theme of ‘Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination’, NTFF 2016 will tackle the topics of fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets – including a session on brand building and marketing for emerging destinations.
Bangladesh is a fascinating mix of enchanting history, vibrant cultures, sandy beaches, abundant wildlife and rich flora and fauna. Specifically, Cox’s Bazar combines the world’s longest unbroken beach with the unique lifestyle of ethnic minority groups in the neighbouring hills. Located south of the industrial port of Chittagong, Cox’s Bazar is popular among locals but remains largely untapped by international travellers.
On the occasion of ‘Visit Bangladesh 2016’, we look forward to welcoming you to NTFF this November.
Prof. Dr. Shaker Ahmed
Chairman of Tourism and Hospitality Department
Dhaka University, Bangladesh
